The Post® brand name has been cultivated since 1971, and its promotion has been integral to the Company’s success. We believe that the Post® brand name is synonymous with high-quality, upscale apartment communities that are situated in desirable locations and that provide a high level of resident service.

In early 2005, Post announced the launch of a new for-sale housing brand, Post Preferred Homes™, which serves as the marketing umbrella for our for-sale ventures, including developing new communities and converting existing assets into upscale for-sale condominium housing in several key markets. Post’s for-sale ventures will be marketed under the Post Preferred Homes™ brand to differentiate for-sale product from our rental portfolio while capitalizing on the Company’s unique brand heritage.